Is Your Partner Program Too Complicated?

If your partner program features rigid requirements, underutilized assets, or unused market development funds, it may be time for a simplification. A significant portion of channel partners shy away from vendors lacking a seamless partner experience. In July 2021 Impartner published an article diving into the significance of this topic. This article outlines seven signs that suggest your program might be overly complex, such as partners not engaging post-signup, confusion over tier structures, and high attrition rates. To enhance partner satisfaction, focus on simplifying processes and improving navigation within your portal.

Read the article to discover more about streamlining your partner program here.

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